Bio

Mark is a finance geek and brand strategist with hopes of being an F1 driver (but only in his dreams). As a Board member for an international NFP, Mark focuses on creating sustainable impact and economic development for vulnerable and under-represented communities.

Description

Brand is one of your greatest assets.

Brand Economics measures the entire Brand Experience, not fragments of it, so you can maximize engagement and financial contribution.

Our Approach
1. Measure the current state of your brand experience to understand what is or isn't working

2. Model an integrated organizational approach to prioritize your strategy using AI & HI (human intelligence)

3. Maximize the financial outcomes of your
brand experience using our Brand Economics Playbook

4. Monitor key metrics to manage risk
and get ahead of your competitors

Services